Ramesh landed in Pune from Latur two years ago with ₹2,400 in his pocket and no one to call. A decade earlier, that would have meant two weeks on a labour chowk, waiting for a contractor to pick him out of a crowd. Instead, he opened an app, took his first furniture-assembly job by 10 a.m., and had ₹780 in his account before the day was out. He did not wait for work to exist. He found it the moment he looked.
Multiply Ramesh by ten million, and you get a sense of what has happened to Indian employment over the last five years, mostly without anyone in Delhi noticing. India’s platform economy grew from 7.7 million workers in FY21 to 12 million in FY25, a 55% jump built almost entirely on 800 million smartphones. NITI Aayog expects the number to reach 23.5 million by 2029-30, and the Economic Survey 2025-26 puts its GDP contribution at ₹2.35 lakh crore. Zomato and Swiggy alone now put roughly 1.5 million delivery partners to work every month, against a backdrop of 15-16% youth unemployment and a formal economy still short of the jobs young Indians need each year.
What makes this more than a story about food delivery is what the work builds along the way. Every completed order teaches punctuality, digital literacy and the ability to handle a demanding customer at 11 p.m. Swiggy delivery partners have gone on to become hub managers, and Urban Company electricians have built their own micro-enterprises through the platform. At Pronto, 15% of workers are hired into full-time roles within six months of joining. Students earn ₹15,000 to ₹18,000 a month around lecture schedules, and at platforms such as Pronto and Snabbit, women make up the majority of workers, many drawing their first independent paycheque. None of this depends on goodwill. Work here is priced by the task, not gated by a degree or a personal reference, and that alone opens the door for millions.
There is also real business opportunity in this growing market for micro-services and home-based work, and not just employment. As Snabbit’s founder has pointed out, the opportunity lies in breaking traditional household services down into narrow, on-demand tasks. Instead of booking a maid for the entire day or opting for a broad cleaning package, a busy traveller can simply book an expert for one specific job, such as unpacking a suitcase. That level of convenience and hyper-specialisation is what gives this space the potential to scale into something large, and even unicorn-sized.
The workforce India did not plan for
The deeper opportunity is what this pipeline could become. An entry-level gig teaches digital literacy and time management. A grey-collar trade such as electrical work or plumbing adds technical skill and professional standards, and from there, a worker is a short step from supervisory or coordination roles that look very like a formal, salaried career. Delivery does not have to be the ceiling. Handled well, it is the entry point.
India’s National Skill Development Corporation has ₹8,800 crore at its disposal, along with 214 trainers and 37 sector skill councils, yet remains largely disconnected from the platforms generating this demand. A 40-hour certified plumbing course built around what Urban Company or Snabbit actually need could turn a delivery worker into a tradesperson earning ₹300 an hour instead of ₹99. The infrastructure to do this already exists. It is simply pointed the wrong way.
This is also, inconveniently, a workforce under real strain, not a clean success story. Many workers still operate without contracts, social security or a predictable paycheque, conditions that persist across most of India’s unorganised workforce, where government estimates put the share without these protections above 90%. That tension is shaping the policy response, unevenly. One voice in Parliament called 10-minute delivery a form of cruelty on riders; Karnataka has since brought in the Platform Based Gig Workers Act, 2025, with Rajasthan and Bihar enacting their own laws, and Telangana and Jharkhand also moving on legislation.
In the timeless words of Ghalib: उनके देखे से जो आ जाती है मुँह पे रौनक, वो समझते हैं कि बीमार का हाल अच्छा है। (Just seeing them brings a glow to my face, and they assume that the sick person is doing well.) . It is, perhaps, an apt metaphor for a workforce that appears healthy and thriving on the surface, while quietly carrying pressures and strains beneath it.
The cracks in the ladder
The instinct behind these laws is right. The risk is that a workforce built on moving seamlessly between platforms and cities ends up boxed into a patchwork of state-level rulebooks, none of which travel with the worker. What this sector needs is social security that follows the person, ratings and work history that carry across apps, and skilling tied to real, on-ground demand.
A worker’s ratings, order history and platform tenure are, in effect, a live record of reliability and skill, often more honest than a certificate earned once and never tested again, and worth formalising rather than discarding. A handful of newer platforms are already testing this idea directly. JobsUPI and Arthum combine blue-collar employment with financial services, together reaching close to half a million workers, an early sign that pairing steady work with financial access can scale. The ₹10,000-crore MSME package announced in Budget 2026 is at least a signal that policymakers see small and platform-linked businesses as genuine engines of employment; that same seriousness now needs to extend to the people who work through them.
Building the bridge
The trajectory is not complicated, even if it is rarely stated this plainly: get people working, skill them on the job, move them into formal roles, and prepare the best of them to compete for work anywhere in the world. An Urban Company electrician today is closer to a facility-management job in Dubai than most people would guess, and a Porter-trained logistics coordinator has more of what a Singapore warehouse needs than a fresh diploma-holder with no field experience.
For India’s employers, this is not a footnote. At Taggd, we are seeing enterprise clients increasingly treat the gig and grey-collar workforce as a genuine sourcing pool for logistics, retail and field-service roles, not a stopgap for when formal hiring stalls. The companies that learn to read this workforce well, and build a real bridge from ₹99-an-hour work into formal employment, will be the ones able to hire at scale over the next decade.
By 2030, this economy could be paying 30 million Indians. Whether it does will come down to whether India builds around workers like Ramesh, or legislates around them until the ladder disappears. Today, his work pays ₹99 an hour. The idea of ₹99 becoming $99 was never a literal wage forecast; it is shorthand for what a country that built UPI and taught 600 million people to pay with a phone in under a decade can do next, turn ten million gig workers into a skilled, credentialed and genuinely global workforce. ₹99 was never the story. It was always the opening line.
(The article has been authored by
Pankaj Bansal is the Founder of Taggd Caret Capital & PeopleStrong. Board Member – Karmayogi Bharat (PM initiative), ETS (TOEFL & GRE Owners), Masters Union & Sunstone
&
Amit Jain is the Chief People Officer at Taggd and a Board Member at JobsUPI)